dsgn 104 BA senior project san josé state university fall 2015
This course addresses the resolution of the design of the degree project through tting the appropriate form to its content and audience. As this is the final requirement for the BA Graphic Design Degree, the degree project is expected to represent a significant body of work accomplished over the course of four years in the BA Graphic Design program, culminating in the design of an exhibition of the work. A substantial amount of student activity in the studio will address acquiring and re ning these skills and knowledge. Students are only eligible to enroll in this course if all credit requirements for the degree are complete in this final semester and the student is enrolled with full-time status.
Discovering the relationship between design and human experience
"How can I inspire inquiry to expand humanity physically, socially, and emotionally?"
creative work reaches deep into our intuitive and unconscious minds, into our hearts and feelings. the sea change design process helped to define your calling.
now you will examine the ways in which this abstract idea can be interpreted and represented in visual form, offering clarity, embedded meaning and understanding to the viewer. stay away from literal translation and use metaphors and story telling for your design. emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. you will be expected to experiment and explore, thereby expanding on your visualizing skills.
visualize highly abstract ideas that source from your growing awareness of the deeper aspects of yourself, by exploring design elements, typography and diverse processes.
design a poster calendar for the year 2016 visualize your calling and its embedded meaning, in your own personal voice by exploring diverse processes and techniques: eg drawing, photography, xerography, abstraction, typography, collage, textures, sculpture, different types of materials: paper, fabric, vellum, cardboard, metal, wood, foil...
main level of information: your calling (you can add your embedded meaning as secondary level info) secondary level of information: 2016, all 12 months of the year (keep it to less than 1/4 of the format)
Printed Branding Project for Oasai
you will be organized into 5 groups of 5 students with similar callings. design an intention and purpose for a meaningful, fictitious non-profit organization that engages in the eld of water:
water & climate change / sustainability water & social justice / gender equality water & spirituality / culture water & art
water & peace study the resources on the second page before designing your groups calling.
your group will design
• name • visual identity • online appearance
Oasai Logo breakdown
Oasai Logo Area of Isolation
Oasai Desktop Site
Oasai Mobile Site
Final gallery showing of branding project
Book includes for each project this semester:
project outline (copy online)
all notes, thumbnails, concepts, sketches
1 or 2 page overview of final design
written analysis of project (what worked well, what did not work so well, what did you learn)